Tovala | Put Dinner on Easy Mode

The Dinner Habit
You Won't Quit.

Jason

A taste profile built from 543 meals scanned and one Tovala Smart Oven.

"A miracle product for fresh, easy meals"— Esquire
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Taste Profile DNA

25% Italian. 22% Asian.
367 unique dishes from a menu that’s new every single week.

Italian and Asian make up nearly half of all orders. BBQ/Comfort and Mexican round out the top four. Protein breakdown tells a different story: 44% chicken, 22% beef, 10% salmon.

Cuisine Breakdown

Italian
25.4%
Asian
21.9%
BBQ / Comfort
14.4%
Mexican / Tex-Mex
10.1%
Seafood
4.1%
Steakhouse
3.3%
Mediterranean
2.8%
Breakfast
0.7%
OtherBowls, salads, soups, sandwiches, wraps
17.3%

Protein

Chicken
44% (236)
Beef
22% (118)
Salmon
10% (52)
Vegetarian
8% (44)
Pork
6% (30)
Egg / Breakfast
4% (21)
Shrimp
2% (11)
OtherTurkey, hake, sausage
6% (31)

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boxes delivered

0

meals ordered

0

unique dishes

0

years active

0

lbs of protein

The Comfort Cycle

Creatures of habit.

34 meals ordered 5 or more times. The current rotation tells the real story -- what's actually on repeat right now.

Miso-Glazed Salmon

Miso-Glazed Salmon

Ordered 12 times

Parmesan-Crusted Chicken Breast
4
BBQ-Glazed Chicken Breast
4
Chicken Parmesan
6
Crispy Chicken Potstickers & Sweet Soy Noodles
3

Year-Over-Year Behavior

Taste evolution.

A power user from 2017-2020, a hiatus, then a strong comeback in 2025. 543 meals across 170 boxes, one year at a time.

96
17
113
18
81
19
114
20
30
21
8
23
54
25
47
26
2026 (partial year)

The Story, Year by Year

Meals/Box

3.9

New Meals

91%

Top Cuisine

Italian

Boxes Per Year

32
'17
38
'18
23
'19
28
'20
8
'21
2
'23
14
'25
12
'26

Peak years averaged 30+ boxes per year with 3-4 meals per box. The comeback is running even stronger -- 12 boxes in Q1 2026 alone.

Beyond the Meal Delivery

Your Smart Oven, Last 90 Days.

Because Tovala is the oven and the meal service, every barcode scan, manual cook, and toast cycle tells a story about how people actually use their kitchen.

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Times Per Month

oven use in last 90 days

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Completed Tovala Meals

meals with scan or meal ID

0

Grocery Product Cooks

scan-to-cook grocery items

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Manual & Toast Cycles

Bake, Steam, Broil & Toast

Peak Cooking Windows

12 AM6 AM12 PM6 PM11 PM

Peak dinner window: 5-7 PM CT. The oven runs well beyond Tovala meals -- it’s the most-used appliance in the kitchen.

Beyond Meals

Scan-to-cook grocery items, reheating leftovers, manual cooks. The oven earns its counter space every single day.

Power of the Scan

Your grocery aisle, perfected.

Tovala doesn’t just cook Tovala meals. Scan a barcode from the grocery store and the oven runs a custom cook cycle -- perfect results, zero guesswork.

23 different grocery products scanned into the oven over 5 years. 73 perfect cooks.

Top 3 by Volume

Eggo Homestyle Waffles
29x
Kellogg's Frozen Entree
9x
Kellogg's Frozen Entree (Variant)
7x

73

grocery items cooked

23

unique products

5 yrs

of scan-to-cook data

No preheating. No reading the box. No guessing. Scan the barcode, press start. The oven recognizes the product and runs the perfect cook cycle automatically. Waffles, frozen entrees, fresh bread -- the oven handles everything between Tovala meals too.

Referral exclusive: FREE smart oven when you order meals.

Use Jason's link to get a free Tovala Smart Oven and start building your own taste profile.

Get Started

my.tovala.com/referral/

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This is what dinner on
easy mode looks like.

This one took 9 years to build -- through pauses, comebacks, and 367 unique dishes. The behavioral patterns that define it -- comfort cycling, protein preferences, variety seeking -- start forming within the first 10 orders.

The taste profile is already building. Every scan, every selection, every reorder. Start yours.

DINNERBETTER.tovala.com