Tovala | Put Dinner on Easy Mode

The OG
Tovala Customer.

David

A taste profile built from 1,639 meals scanned and one Tovala Smart Oven.

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Taste Profile DNA

42% chicken. 19% salmon.
793 unique dishes from a menu that’s new every single week.

Asian and salads dominate the cuisine map. Chicken and salmon are the protein backbone, but 7% vegetarian and a deep love of trout make this one of the most adventurous palates around.

Cuisine Breakdown

American / ClassicCaesar, fattoush, flatbreads, trout
26.2%
Asian
21.4%
Italian
14.9%
Seafood
11.6%
Mediterranean
7.6%
BBQ / Comfort
7.3%
Mexican / Tex-Mex
7.1%
Indian
2.8%
Breakfast
0.7%
Steakhouse
0.4%

Protein

Chicken
41.5% (680)
Salmon
18.5% (303)
Other
16.4% (269)
Vegetarian
7% (114)
Shrimp
5.5% (90)
Beef
5.1% (83)
Egg / Breakfast
3.3% (54)
Seafood
1.6% (26)
Pork
0.5% (9)
Turkey
0.4% (6)
Sausage
0.3% (5)

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boxes delivered

0

meals ordered

0

unique dishes

0

years active

0

lbs of protein

The Comfort Cycle

Creatures of habit.

160 meals ordered 5 or more times. The current rotation tells the real story -- what's actually on repeat right now.

Fattoush-Inspired Chicken Salad

Fattoush-Inspired Chicken Salad

Ordered 21 times

Crispy Chicken Potstickers & Sweet Soy Noodles
12
Garlic Herb Chicken & Butternut Squash Grain Bowl
3
Korean BBQ-Style Chicken Bowl
3
Chipotle Ranch Salmon Fajita Salad
3
Mediterranean Roasted Salmon
3
Mediterranean Almond-Crusted Salmon
7
Garlic Tamari Panko-Crusted Salmon
6
Macadamia-Crusted Salmon
5
Chickpea, Sweet Potato & Basmati Rice Bowl
4
Chicken Caesar Salad
3
Sweet Yakitori-Glazed Chicken Thigh & Rice Bowl
3
Parmesan-Crusted Hake & Jeweled Couscous
3

Year-Over-Year Behavior

Taste evolution.

From 65 meals in year one to a peak of 286 in 2020. A decade of weekly deliveries, 793 unique dishes tried, and still exploring.

65
17
135
18
155
19
286
20
274
21
196
22
188
23
136
24
156
25
48
26
2026 (partial year)

The Story, Year by Year

Meals/Box

4.0

New Meals

36%

Top Cuisine

American / Classic

Boxes Per Year

22
'17
42
'18
43
'19
48
'20
47
'21
48
'22
47
'23
34
'24
39
'25
12
'26

22-48 boxes per year. Nearly every week since 2018 -- a decade of weekly deliveries without a break.

Beyond the Meal Delivery

Your Smart Oven, Last 90 Days.

Because Tovala is the oven and the meal service, every barcode scan, manual cook, and toast cycle tells a story about how people actually use their kitchen.

0

Times Per Month

oven use in last 90 days

0

Completed Tovala Meals

meals with scan or meal ID

0

Manual Cooks

Bake / Steam / Broil commands

0

Toast Cycles

the daily bread ritual

Peak Cooking Windows

12 AM6 AM12 PM6 PM11 PM

Peak dinner window: 5-6 PM CT. Secondary peak at noon. Manual cooks nearly double the Tovala meal count -- this oven runs all day.

Beyond Meals

Manual cooks and scan-to-cook dominate. Wildgrain sourdough rolls, English muffins, and croissants keep the oven busy between Tovala meals. Toast 44 times in 90 days.

Power of the Scan

Your grocery aisle, perfected.

Tovala doesn’t just cook Tovala meals. Scan a barcode from the grocery store and the oven runs a custom cook cycle -- perfect results, zero guesswork.

17 different grocery products scanned into the oven. 94 perfect cooks. Wildgrain dominates.

Top 3 by Volume

Wildgrain Sourdough Rolls
17x
Wildgrain Artisan English Muffins
17x
Just Bagels Plain Bagels
15x

94

grocery items cooked

17

unique products

2 yrs

of scan-to-cook data

No preheating. No reading the box. No guessing. Scan the barcode, press start. Sourdough rolls, English muffins, croissants, bagels -- the oven is a bread station between Tovala meals.

Referral exclusive: FREE smart oven when you order meals.

Use David's link to get a free Tovala Smart Oven and start building your own taste profile.

Get Started

my.tovala.com/referral/MAESTRO

Keep scrolling

This is what dinner on
easy mode looks like.

This one took 9 years and 1,639 meals to build. 793 unique dishes, a fattoush habit, and Wildgrain bread every morning. 9 years of data.

The taste profile is already building. Every scan, every selection, every reorder. Start yours.

DINNERBETTER.tovala.com