Tovala | Put Dinner on Easy Mode

What 9 Years of Dinner
Better Looks Like.

BK

A taste profile built from 2,252 meals scanned and one Tovala Smart Oven Pro.

"A miracle product for fresh, easy meals"— Esquire
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Taste Profile DNA

29% Italian. 13% Mexican.
926 unique dishes from a menu that’s new every single week.

Italian and BBQ/Comfort make up nearly half of all orders. Mexican is the fast-rising third. Protein breakdown tells a different story: 33% beef, 24% chicken, 14% pork.

Cuisine Breakdown

Italian
28.5%
BBQ / Comfort
19.1%
Mexican / Tex-Mex
13.2%
Asian
10.4%
Seafood
5.5%
Breakfast
4.4%
Mediterranean
2.8%
Steakhouse
2.4%
OtherBowls, salads, soups, sandwiches, wraps
12.4%

Protein

Beef
33% (740)
Chicken
24% (550)
Pork
14% (309)
Salmon
9% (200)
Vegetarian
6% (123)
Egg / Breakfast
2% (42)
Shrimp
2% (39)
OtherTurkey, hake, sausage, steak
10% (249)

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boxes delivered

0

meals ordered

0

unique dishes

0

years active

0

lbs of protein

The Comfort Cycle

Creatures of habit.

120 meals ordered 5 or more times. The current rotation tells the real story -- what's actually on repeat right now.

Classic Italian Meatballs

Classic Italian Meatballs

Ordered 26 times

Breakfast Casserole
10
Tortellini & Italian Sausage Ragù
9
Cacio e Pepe with Garlic Bread
9
Cheesy Chicken & Corn Flautas
6
Tomatillo Chicken Quesadilla
6
Mediterranean Roasted Salmon
11
"Special Sauce" Cheeseburger
7
Italian Sausage & Pesto Ravioli
5
Garlic Tamari Panko-Crusted Salmon
15
Cheddar Cheeseburger
14
Beef Chili & Cornbread
11
Mongolian Beef & Noodles
8

Year-Over-Year Behavior

Taste evolution.

Rapid growth early on, then remarkably consistent ~270 meals/year. Almost a decade of dinner, one year at a time.

101
17
190
18
234
19
306
20
275
21
269
22
269
23
268
24
281
25
59
26
2026 (partial year)

The Story, Year by Year

Meals/Box

5.9

New Meals

95%

Top Cuisine

Italian

Boxes Per Year

35
'17
49
'18
51
'19
53
'20
53
'21
53
'22
52
'23
52
'24
51
'25
10
'26

51-53 boxes per year since 2019, averaging 5.2 meals per box. Nearly every single week for 7 years straight.

Beyond the Meal Delivery

Your Smart Oven, Last 90 Days.

Because Tovala is the oven and the meal service, every barcode scan, manual cook, and toast cycle tells a story about how people actually use their kitchen.

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Times Per Month

oven use in last 90 days

0

Completed Tovala Meals

meals with scan or meal ID

0

Manual Cooks

Bake / Steam / Broil commands

0

Toast Cycles

starts the day before a single meal

Peak Cooking Windows

12 AM6 AM12 PM6 PM11 PM

Peak dinner window: 5-7 PM CT. Second peak: 10 PM - midnight. Tovala knows when dinner happens, not just what was ordered.

Beyond Meals

Toast every morning. Reheating leftovers. Baking on weekends. The oven runs well beyond Tovala meals -- it’s the most-used appliance in the kitchen.

Power of the Scan

Your grocery aisle, perfected.

Tovala doesn’t just cook Tovala meals. Scan a barcode from the grocery store and the oven runs a custom cook cycle -- perfect results, zero guesswork.

32 different grocery products scanned into the oven over 6 years. 80 perfect cooks.

Top 3 by Volume

Vegetable Spring Rolls
20x
Bambino Pizza Formaggio
7x
Mac and Cheese Bites
6x

80

grocery items cooked

32

unique products

6 yrs

of scan-to-cook data

No preheating. No reading the box. No guessing. Scan the barcode, press start. The oven recognizes the product and runs the perfect cook cycle automatically. Spring rolls, mini pizzas, chicken nuggets -- the oven handles everything between Tovala meals too.

Referral exclusive: FREE smart oven when you order meals.

Use BK's link to get a free Tovala Smart Oven and start building your own taste profile.

Get Started

my.tovala.com/referral/BKALLDAY

Keep scrolling

This is what dinner on
easy mode looks like.

This one took 9 years to build. But the behavioral patterns that define it -- comfort cycling, protein preferences, variety seeking, cooking habits -- start forming within the first 10 orders.

The taste profile is already building. Every scan, every selection, every reorder. Start yours.

DINNERBETTER.tovala.com